What Is Crab Sticks Made Of
Crab sticks were invented in Japan in the 1970s. A clever company realized they could sell cheap fish paste by painting it red and calling it “crab.” It was a marketing masterpiece.
Today, Japan eats over 800,000 tons of surimi annually. That’s a lot of fake crab. And the U.S. now consumes enough crab sticks to build a bridge to Europe—though no one wants to test that theory.
Fun fact: real crab meat is actually less sustainable because it’s often caught by trawling. Surimi fish, like pollock, are one of the most responsibly fished species. So by eating fake crab, you might be saving a real crab’s life. You’re a hero.