When Does the Target Black Friday Start

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Target loves a good app drop. If you download their app or sign up for Target Circle (their free rewards program), you might score deals as early as October. Yes, October. For Halloween candy and Black Friday TVs.

They call it “Early Access,” but I call it “we want your money before Amazon gets it.” And honestly? It works. You’ll see doorbusters for things like AirPods and Keurigs pop up weeks in advance.

What About the Doorbusters?

Okay, here’s where it gets tricky. The really good stuff—like the $199 TV or the Lego sets that are half off—usually drop on Black Friday itself. That means November 29th, 2026.

But Target is sly. They often release those deals online at 12:01 AM PT on Thanksgiving Day. That’s right. You can be scrolling while your aunt argues about the mashed potatoes. No judgment here.

Pro tip: That “doorbuster” TV? It’s usually available online first. So if you hate crowds, skip the store and fight the website instead. It’s a different kind of battle, but still a battle.

Target Kicks Off Holiday Savings with Early Black Friday Sale Plus