How to Monetise a Musical Interval
This interval is pure, stupid happiness. It’s the opening of “Happy Birthday” and every TikTok summer hit. But here’s the ironic part: major thirds can make people spend more money, faster. Studies show that faster tempos with major intervals increase impulse buying in retail stores.
Pro tip: If you ever shop at IKEA, hum a minor third in your head. I swear, the meatballs taste more melancholy. Anyway, monetize it: offer to “sonically brand” a coffee shop’s playlist. Cram it with major third loops. Watch customers order a second flatwhite because they feel too chipper to leave. You get paid, they get caffeine jitters. Fair trade.