Grey Goose Is Made from Potatoes

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So, why do we cling to the potato myth? Because it’s fun. It’s more interesting to say, “I’m drinking a spirit born from the humble spud of the Earth” than “I’m drinking fermented wheat juice.” Potatoes are sexy in a weird, earthy way. They are the underdog. The root. The friend who shows up with a six-pack and says, “Let’s make bad decisions.” Grey Goose is the friend who shows up in a suit and asks if you have artisanal tonic.

Ultimately, the truth is this: you can have a fantastic, luxurious vodka made from potatoes (look for brands like Chopin or Karlsson’s). And you can have a fantastic, luxurious vodka made from wheat. Grey Goose chose wheat. The potato is innocent of its success. So next time someone at a party says, “Grey Goose is potato vodka,” you can smile, sip your $40 martini, and say, “Actually, it’s winter wheat from Picardy. But sure, let’s go with potato—it makes a better story.” Then wink. They’ll think you’re a genius. And you are, for reading this.

Now go order a potato-based vodka for dessert. You deserve it.