Nuffield Department of Primary Care Health Sciences
One of their studies found that patients who laugh during their appointment are more likely to follow medical advice. So tell your doctor a joke. It’s healthy.
Another discovery? The best place to check your blood pressure is in a quiet room, not a noisy corridor. Obvious? Yes. But nobody had proven it until they did.
They have a whole lab dedicated to waiting rooms. The chairs, the magazines, the smell. They want to make the 45-minute wait feel like 10.
What’s Next? Pigeon Therapy?
They are currently studying how to use artificial intelligence to spot skin cancer. But instead of a scary robot, it’s a friendly app on your phone.
They are also testing if a rubber duck helps children talk about their pain. Not joking. A yellow, squeaky doctor.
The goal is always simple: make getting better less annoying. And maybe a little more fun.