Black Friday in Marks and Spencer
If you’re not a fan of elbow-to-elbow browsing, the M&S website becomes your best friend. Expect the little “You’re in a queue” page to appear, a polite digital velvet rope that ensures the traffic doesn’t crash the site. It feels less like waiting, and more like being part of an exclusive club.
Pro tip: Create your account and fill your shopping basket the night before. Come 6 a.m., you just hit “checkout” while everyone else is still fumbling with their hot chocolate and credit card details. Beat the queue by being the quiet overachiever of the retail world.
Another fun fact: Markdowns often happen in three waves throughout the day. The deepest discounts hit first on “hero” items, then a midday refresh drops prices on home goods, and finally, a late-night clearance on seasonal items. Set an alarm on your phone, channel your inner orchestral conductor, and strategize your clicks.
DEAL OF THE DAY: M&S launches Black Friday sale with £40 off Christmas
Cultural Touches and British Wit
There is a uniquely British irony to Black Friday sales in a store that also sells Earl Grey and a decent scone. You can purchase a 50-inch 4K TV next to a display of organic coconut flakes and feel perfectly at home. It’s a collision of high-stakes selling and gentle middle-class comfort.
This year, you might overhear someone say, “Oh, I suppose I’ll take one of those M&S Dine In deals for the weekend,” while holding a £10 olive oil. The humour is in the restraint — the hardest part of M&S Black Friday isn’t spending money, but resisting the urge to buy everything because it’s all so lovely.
It’s also the only day of the year where the phrase “I got it cheap” sounds genuinely celebratory rather than slightly shameful. You can tell your friends, “It was reduced at M&S,” and they’ll nod with admiration, not pity. That’s brand power.